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Beauty

The Beauty Closet: A Whitening Toothbrush that Really, Truly Works

This toothbrush is going to put a lot of people out of business: It’s got a blue light that activates a tooth-whitening gel … and it really, really works.

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Beauty

The Makeup Artist-Approved Secret To Longer-Lasting Lipcolor

The easy trick to getting long-lasting lipcolor is probably already sitting in your purse.

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Beauty

Beauty Obsession: Cynthia Rowley's Colorful Spring Makeup Collection for Birchbox

Cynthia Rowley has teamed up with Birchbox for a second time, launching an expanded range of core products and a seriously dreamy spring collection.

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Beauty

17 Stars Who Totally Transformed Their Beauty Looks

The most daring celebrity beauty inspiration we could find.

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Beauty

Natural Beauty, Decoded

Organic? Vegan? 5-Free? Here's what it all means.

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Beauty

Find Your Perfect Pink Lip Color For Spring

Whether the texture you love is sheer, shiny or ultra-pigmented, we've got the perfect pink hue for you.

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Beauty

11 Dreamy Makeup Palettes Worth Every Penny

We love these makeup palettes because they're not only super gorgeous, but extremely versatile.

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Beauty

Eight Entirely Legal Hemp-Infused Beauty Products

In honor of "420."

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Beauty

Music Festival Hair Inspiration: How To Master The Milkmaid Braid

Milkmaid braids are the easiest way to look effortlessly cool while still keeping your hair out of your face—a music festival necessity.

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Beauty

25 Pretty Easter Nail Art Ideas From Pinterest

'Tis the season for pastels!

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