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Lab

Situated in the student-heavy, slightly gritty neighborhood of Allston, this streetwear shop stocks the requisite collectible vinyl toys (and has a set of turntables in the corner), but you'll also find streamlined tops and jackets that work just as well in a more mainstream wardrobe. Lab is a huge supporter of local artists, so all of the graphic, brightly hued paintings on the walls are for sale.
113 Brighton Ave., Allston, 617-395-4330

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Looc

Channeling a French maritime-meets-East Coast prep sensibility (anchors and croquet sets both figure in the decor), this South End retailer manages to be supremely cute and completely elegant at the same time. The neutral-toned goods strike the same refined note: Lerario Beatriz thick cotton tunics and wispy Vanessa Bruno blouses line the racks.
12 Union Park St., South End, 617-357-5333

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Parlor

Though it has a long tradition of stocking indie greats like Nicholas K and Modern Amusement, this source also has fledgling labels, like an area-exclusive on Dustin Trust, a former designer at St. John, who recently moved to Boston to create his own collection of exquisitely constructed pieces.
1248 Washington St., South End, 617-521-9005

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Stel's

Tucked away down a flight of stairs in a reworked 1900s horse stable, this unfussy four-year-old shop looks more like a chill basement hangout than a store. Guided by three retail veterans—Tina Burgos and Dave Nauyokas are Louis Boston alums, while Jon Callahan worked for Ermenegildo Zegna—the selection focuses on one-of-a-kind-feeling pieces. Ribbon-festooned Lizzie Fortunato necklaces, woven L.D. Tuttle flats, and smock tops from A.P.C. are all winning options.
334 Newbury St., Back Bay, 617-262-3348, stelsinc.com

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Turtle

One of the first Boston-based stores to embrace nascent lines, Storey Hauck's below-ground haunt has the city's deepest array of newcomers. There are C. Lin's carefully tailored blouses along with silk dresses from Argentinean-born Daniela Corte, who is perhaps the city's most well-known fashion import.
619 Tremont St., South End, 617-266-2610

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Curated by the Tannery

Cambridge institution the Tannery has been quietly selling nothing but sensible walking shoes since the early '80s. Then, this past year, its owners decided to spin off two wildly different and fashion-forward ventures. One is Concepts, a rare sneaker emporium, and the other is Curated by the Tannery, which has flooded a cavernous 10,000-square-foot space with an insanely comprehensive selection of independent talent, from names like Pencey, Society for Rational Dress, and Sea. Beyond the impressive depth of cool clothes on offer, it also has one of the largest denim walls we've seen in a stand-alone boutique.
39 Brattle St., Harvard Square, 617-491-1811

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The Garment District

This famous Cambridge vintage warehouse is broken down into several departments, but to our mind there are only two that matter. Those who like a good dig should hit the ground floor's Dollar-a-Pound (where the owners estimate they sell several million pounds of apparel a year) before heading upstairs to the women's section, where a trove of about 40,000 pieces awaits. They're all neatly sorted by color and style, which makes it easier to take in the sheer mass of offerings. And almost everything is under $15.
200 Broadway, Cambridge, 617-876-5230

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Marimekko

This mother-and-son-owned undertaking (the first of only four Marimekko concept stores to have opened in the U.S.) carries all of the iconic line's punchy basics, plus loads from the up-and-coming textile artisans who now collaborate with the brand. There are rolls of chicly illustrated fabric, throw pillows, coin purses, and racks and racks of minidresses and simple cotton tops.
350 Huron Ave., Huron Village, 617-354-2800

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Nomad

Nomad got its start on Newbury Street in 1990 before migrating to Cambridge in 1998, where it occupies a space that used to house a witchcraft supply store (seriously). It has the feel of a well-curated global bazaar—a perfect mix of eclectic bohemianism and full-on luxury. There are gorgeous antique gold necklaces, Melissa Joy Manning opal stacking rings, and flawlessly embellished labels like Matta and Gary Graham.
1741 Massachusetts Ave., Cambridge, 617-497-6677, nomadcambridge.com

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Stil

The Chestnut Hill mall is home to a just-opened Cusp (the wildly popular offshoot of Neiman Marcus), the best area Barneys New York, and the largest location of Stil, a local chainlet. Owner Betty Riaz hunts through Scandinavia to fill her racks, loading up on established names like Camilla Staerk, as well as nascent talents such as Heartmade and Rützou. It's all mixed in with separates from a handful of other, more familiar-to-the-States lines, like Ports 1961 and Maloles.
199 Boylston St., Chestnut Hill, 617-527-7845; plus other locations

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