denim
Sites We Love
Tobi.com
This street-style-inspired site mixes charming designer interviews with picks from in-demand lines including Proportion of Blu and Kasil. The Eco-Tobi section amasses one of the most comprehensive selections of earth-friendly denim on the Web, from Loomstate and Good Society to Del Forte. Plus, we love how serious the site is about measurements, taking care to include each model's dimensions and what size she's wearing.tobi.com
Sites We Love
Urban Outfitters
On top of its runway-inspired selection of clothing and accessories, this hipster chain adds a staggering variety of amazing denim looks, many of which are priced under $100. Look for great pairs from revived retro line Jordache, as well as certain styles that are only available here, like the straight-leg "Al" jean from Cheap Monday. urbanoutfitters.com
Sites We Love
Zane
We love how straightforwardly Zane presents its wide variety of denim (unique labels include William Rast and People's Liberation). Well-lit, true-to-life photos of models give a realistic perspective on each fit, and an easy-to-follow guide lists helpful details like fabric percentages, inseams, and washing instructions.shopzane.com
Sites We Love
Acne Jeans
Acne Jeans does silhouettes few other brands even attempt—'70s shapes, ultra-slim stovepipes, and mechanic jumpsuits—in interesting colors like beige, black, and even peach. A standout element here is the fantastic descriptions of each pair's exact fit and fabric. Plus, the site sells by the inseam and offers incredibly tight detail shots for a closer look at the wash and stitching. acnejeans.com
Sites We Love
Barneys New York
Barneys New York's crisply curated website focuses on sought-after international favorites like the London-based Made in Heaven and Stella McCartney's organic options, plus a complete range of tried-and-true staples like Seven for All Mankind and Citizens of Humanity.barneys.com
Sites We Love
Chickdowntown
Clicking through this bright, well-organized online store, you feel like you're being steered by the famously friendly staff at this Pittsburgh-based boutique. The denim section cheerfully asserts "The trend is your friend," and a useful index offers tips for short, curvy, and flat-bottomed figures to help find which label—Goldsign, Superfine, James Jeans, and dozens more—will suit you best.chickdowntown.com
Sites We Love
Creatures of Comfort
Owner Jade Lai is renowned for scouting out way-forward-thinking labels for her L.A. store, and her website shows it: It's the ultimate destination for seriously edgy jeans, highlighting things like textured weaves, coolly boyish shapes, and almost-shockingly (but very chic) high waists. Pieces from Grey Ant and Karen Walker are a constant, and deconstructed denim minidresses and rompers from Burfitt round out the alluringly eclectic mix. creaturesofcomfort.us
Sites We Love
Earnest Sewn
Channeling an industrial aesthetic, the focus here is on simple straight-cut and skinny styles in raw-looking super-dark blues and soft grays. Its workshop-inspired online shop has a complete collection of pared-down looks, with vivid pop-out images for a closer view.earnestsewn.com
Sites We Love
Forever 21
This trend-driven megastore has everything from bright pink cutoffs to sweet clam-diggers and slim cigarette pants. The best part? Almost every pair is under $30. forever21.com
Sites We Love
Intermix
The online home of this New York-based minichain really feels like an extension of its slick, whitewashed stores. Its runway-inspired options are organized by trend: "Beach List" suggests an ombré denim piece, while "Fall 101" has J Brand's signature skinny style in black. You can also filter its offerings from the likes of Anlo, Stella McCartney, and Stitch's by style. intermixonline.com
