In addition to drugstore makeup and designer perfume, Ulta is now home to cool indie and international brands.
Jane Iredale's lash conditioner is the secret to full, long and healthy lashes.
YouTube Star Bethany Mota On Her New Fragrance, Her Travel Essentials and Her Tricks For Getting Out The Door Faster
Plus, shop the products she can't live without.
Turn to these gorgeous celeb looks to find a new lipstick favorite.
From Kate Hudson to Cara Delevingne, everybody's doing it!
Wearing pink eyeshadow isn't as daunting as it sounds—just take a cue from Emma Stone's fresh take.
Kat Von D On Her Fall Makeup Line, Her Favorite Lipstick Ever and The Most Important Step in Her Beauty Routine
Plus, shop her fall collection for Sephora.
We have some easy tips and tricks—plus the perfect products picks—to help you achieve a sun-kissed look.
Celebrity brow expert Ramy Gafni shares his tricks for growing and faking bold brows.
Fake amazing bone structure, a slimmer nose, bigger eyes and fuller lips with this foolproof method.
Summer is the perfect time to try out a flirty makeup look—so don’t let the season pass by before you can experiment with these cool celeb-inspired styles.
Emmy Rossum brings her beauty A-game with a bold blue eyeliner and pink lip combo.
Don't suffer from a breakout because of your makeup primer—just look to these silicone-free options.
Cool-girl Mia Moretti is coming out with three awesome new makeup collections for MAC that's inspired by your favorite music festivals.
This year's sale features unbeatable deals from Clarisonic, MAC, Kiehl's and more!