makeup

11 Reasons Shopping At Ulta Just Got Even Cooler

In addition to drugstore makeup and designer perfume, Ulta is now home to cool indie and international brands.

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Your Best Lashes Ever: The Step You Need to Add to Your Nighttime Routine

Jane Iredale's lash conditioner is the secret to full, long and healthy lashes.

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YouTube Star Bethany Mota On Her New Fragrance, Her Travel Essentials and Her Tricks For Getting Out The Door Faster

Plus, shop the products she can't live without.

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Eight Celebs That Inspire Us To Amp Up Our Lipstick Game

Turn to these gorgeous celeb looks to find a new lipstick favorite.

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Six Reasons You Can Totally Pull Off Dark Lipstick in the Summer

From Kate Hudson to Cara Delevingne, everybody's doing it!

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Emma Stone Schools Us On A Non-Scary Way To Wear Pink Eyeshadow

Wearing pink eyeshadow isn't as daunting as it sounds—just take a cue from Emma Stone's fresh take.

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Kat Von D On Her Fall Makeup Line, Her Favorite Lipstick Ever and The Most Important Step in Her Beauty Routine

Plus, shop her fall collection for Sephora.

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How to Get A Perfect Summer Glow—Without The Sun

We have some easy tips and tricks—plus the perfect products picks—to help you achieve a sun-kissed look.

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Six Expert-Approved Tricks For Getting Fuller Brows

Celebrity brow expert Ramy Gafni shares his tricks for growing and faking bold brows.

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Your Effortless, Non-Intimidating Guide To Contouring

Fake amazing bone structure, a slimmer nose, bigger eyes and fuller lips with this foolproof method.

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Seven Bold Celebrity Beauty Looks To Copy Before Summer Ends

Summer is the perfect time to try out a flirty makeup look—so don’t let the season pass by before you can experiment with these cool celeb-inspired styles.

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Leave It To Emmy Rossum For a Cool, Modern Way to Wear Blue Eyeliner

Emmy Rossum brings her beauty A-game with a bold blue eyeliner and pink lip combo.

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Silicone-Free Primers: The Key To A Long-Lasting Makeup Look That Won't Break You Out

Don't suffer from a breakout because of your makeup primer—just look to these silicone-free options.

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DJ Mia Moretti Is Launching Three Festival-Inspired Collabs with MAC!

Cool-girl Mia Moretti is coming out with three awesome new makeup collections for MAC that's inspired by your favorite music festivals.

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16 Can't-Miss Beauty Buys From Nordstrom's Anniversary Sale

This year's sale features unbeatable deals from Clarisonic, MAC, Kiehl's and more!

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