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A&G Merch

The vision of David Alhadeff, owner of the pioneering design shop The Future Perfect (see No. 42), and his friend Jill Goldhand, A&G Merch sprang from a desire to create an affordable general-store-like experience for Williamsburg. Apartment-appropriate decor, like toadstool-shaped ottomans and compact couches, is on offer, along with a range of quirky housewarming gifts, such as mosaic-patterned nesting bowls and hand towels stamped with images of King Louis XIV.

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Catbird

This impossibly cute Williamsburg mainstay is roughly the size of a closet—quite appropriate since it traffics in exquisite accessories, most of which are arranged in framed cases on the walls. Rings cast after ship helms by Verameat and heart- and dagger-shaped necklaces from Bittersweets NY are highlights.

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Commune

Its primary agenda may be haircuts, but this Japanese salon/store has transformed its front half into an otherworldly jewelry shop that's rife with small, hard-to-find collections. All the gold crest-shaped rings, keyhole pendants, and beaded hoop earrings are displayed on first-edition books and patinated antique mirrored trays.

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The Future Perfect

David Alhadeff unleashed his home-goods-store-cum-gallery on a lonely corner in Williamsburg in 2003, and not only has the neighborhood changed significantly in the interim, but The Future Perfect has become the spot in the U.S. for up-and-coming industrial designers to launch their products. This ability to suss out new talent is all on display in the maze-like, slightly cluttered shop, from sculptural tomato red chairs to gazelle skulls that have been dusted with tiny crystals.

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Jumelle

Candice Waldron has impeccable taste, and since everything at Jumelle is something she would happily wear, it's impossible to choose poorly here. Highlights include Heimstone necklaces made from brass screw nuts, printed Rachel Comey tops, and perfectly cut blazers from upstart designer Therese Rawsthorne.

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Noisette

Paris native Stéphanie Deleau supplements her core batch of pretty, inexpensive French labels, including Maje, Bash, and Sandro, with an ever-changing roster of rising international talents.

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Oak

This enduringly cool boutique is the unofficial outfitter of hipsters who prefer the understated over the ironic. And the converted warehouse space, with exposed pipes and garage-door entryway, has a stripped-down look that reflects the spareness of the clothes.

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The Shoe Market

All of the footwear here, from Corso Como riding boots to Oh Deer! oxfords, is comfortable, stylish, and made to endure ceaseless pavement pounding. As a bonus, most everything is priced under $150.

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Stella Gialla

Glendale, Queens, is slowly becoming the next stop for hipsters migrating eastward from Williamsburg and Bushwick; this shop is one of the lone supporters of indie labels in the area. Also look for Marc by Marc Jacobs tops and Bettyne Bruno dresses.

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Barneys New York

Though highly-regarded as the ultimate department store, they always take a chance on emerging labels, often before even the smallest boutiques do. Its Co-op area—our favorite—focuses on young designers.

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