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Theory

Clothing by Theory is always reliably subtle, streamlined, and easy to wear. No matter what the season, it turns out the best-fitting basics—you can't go wrong with its tailored trousers, blouses, and luxe, roomy bags.

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Ludivine

This compact shop is a capsule of cool full of French designs. Classic Parisian labels like Vanessa Bruno, Claudie Pierlot, and Isabel Marant are evergreens.

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Otte

When neighborhood girls need a last-minute party dress or a vacation-worthy tunic, this is where they go. Otte traffics in the sort of effortlessly pretty pieces that seamlessly integrate into any wardrobe, whether it's a 3.1 Phillip Lim skirt or Current/Elliott jeans.

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Charlotte Ronson

A playful aesthetic is a constant thread in Charlotte Ronson's cheery, '70s-inspired clothing and accessories. Perennial favorites are keyhole-neck dresses, striped zip-up hoodies, and colored cords.

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Chelsea Girl Couture

Loved by celebs, Chelsea Girl is a great resource for offbeat vintage clothing; expect garments from heavy hitters like Yves Saint Laurent and Gucci sprinkled into the mix.

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Costume National

Italian by design but imbued with a Japanese sensibility, this line favors a neutral palette and loose yet tailored shapes. Especially great are its shoes and bags.

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Court

Situated in a former mob museum in Little Italy, this year-old endeavor from the women behind the East Village vintage shop Circa Now is as low-lit and moody as a 19th-century jail cell. 
The racks hold a smattering of handpicked antique treasures, but most of the space is devoted to small, edgy, and affordable lines, like Grey Ant, Mink Pink, and Sophomore.

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Curve

Stylist Nevena Borissova's trio of boutiques (L.A. hosts the original, while the newest is in Miami’s Gansevoort Hotel) all provide subtle variations on the same theme: She culls pieces that are a few steps ahead of the current trends but well short of alienating. In New York, this means nearly transparent Balmain T-shirts, Made Her Think two-finger rings, and beaded Givenchy tops.

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Forever 21

It's unbelievable how inexpensive—and on-trend—the clothing is here (the majority of the merchandise is under $30). The huge SoHo location is its newest in the city.

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Jill Stuart

New York-based Stuart always brilliantly interprets the season's trends.

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