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Poppy

Retail is in Leslie McKeown Czeban's blood: Her mom owned a boutique in her native Canada, and she worked there from age 13 on. Czeban can still be found at her five-year-old shop most of the week, advising clients on how to wear the wealth of pieces inside, whether it's a T by Alexander Wang tank or a Lauren Moffatt dress.

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Rebecca Taylor

We're huge fans of her clothes—soft dresses and floaty tops that are frilly and feminine but still so wearable. You'll find the full collection at their Nolita boutique.

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Reiss

This London import is an unfailingly trend-nailing resource for work-to-cocktail-hour dresses, elegant coats, and dressed-up sweaters.

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Scoop

This 10,000-square-foot mega-Scoop (the largest in the city) spans an entire block, from Broadway to Mercer Street.

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Sigerson Morrison and Belle

Sigerson's main store—which, with its white tiles and alabaster walls, has the bright, clean feel of a spa—stocks its much-loved downtown-elegant shoes; its lower-priced Belle line is located around the corner in a new stand-alone boutique.

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Steven Alan

One of the formidable forces in shaping NYC's boutique culture, Steven Alan's Tribeca emporium has fast-tracked many a major trend. Though shops that exclusively carry his collection of intentionally rumpled button-downs and shirtdresses now populate the city, the Franklin Street flagship, with its deep apothecary-like shelving and rolling-ladder-adorned, library-ish walls, is the best. Here, vintage Rolexes, Mara Hoffman dresses, and A.P.C. trenches happily coexist.

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Tory Burch

Tory Burch is fast building an empire with her preppy-glam pieces, which often have a Palm Beach-in-the-1960s look.

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Uniqlo

The formula at this recent arrival from Japan: Keep the inside of the store ultra-simple to focus the attention on the highly affordable, unfussy, super-cool clothing.

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Urban Outfitters

U.O. was the clothier of hipsters before the term even existed. This branch, its original Manhattan location, has recently expanded to accommodate a wide range of their streetwise basics and runway-influenced separates.

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Zero Maria Cornejo

Now two locations strong—including a gigantic store on Bleecker—Zero + Maria Cornejo continues to turn out strongly cut, highly conceptual tulip-shaped dresses and cropped jackets. It's rare that the Chilean-born designer ever uses a print or pattern, focusing instead on intensive draping, which means that while many items look confusing on the hanger, they're extraordinarily cool to wear.

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