FOR:
news

Drew Barrymore Is Launching a Beauty Line for Wal-Mart

This morning, Drew Barrymore confirmed that her makeup line, Flower, will hit 1,509 Wal-Mart locations next month—part of a multi-year agreement between the store and the superstar.

Formerly a Lancôme face and currently a co-creative director at Cover Girl, the actress is certainly no stranger to the beauty game. “I think, if you really care about things, then you just naturally get involved," Drew told WWD. "I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out. It is almost an uncontrollable desire to be one of the people who is creating."

Considering Drew actually co-owns this new business venture (along with design and manufacturing firm Maesa Group), we're betting she'll be behind every step of the beauty range. Flower is being pitched as prestige makeup at an accessible price point—items, including eye shadows, lip colors, BB creams, face powders, nail polishes and more, will be priced from $4.98 to $13.98. And in an interesting move, Wal-Mart won't be launching a national ad campaign to promote the line; rather, the superstore is relying on social media, in-store signage and Drew's considerable fan base to help spread the word.

Well, if any of the nearly 200 products within the Flower range help us get a bit of the fresh-faced actress' famous glow, we'll be sold. Seriously, the new mom does not age. Click through the gallery, where we've compiled some of our favorite beauty looks of Drew's, for proof.

file

Back in 2001, Drew paired her flawless complexion with a rosy lip at the Donnie Darko premiere.

Fairchild Archive

file

For the premiere of Charlie's Angels: Full Throttle, Drew experimented with bleached-blonde waves and artfully-smudged black eyeliner.

Fairchild Archive

file

Going dark and dramatic at the 2005 Oscars.

Fairchild Archive

file

At the 2006 Met Gala, Drew stuck with simple upswept hair, shimmery highlighter and a classic red lip.

Fairchild Archive

file

In what was perhaps Drew's most daring look to date, the actress went for a sky-high bouffant and frosty blue eyeshadow (!) at the 2009 Golden Globes.

Fairchild Archive

file

Peachy, pretty perfection at the 2009 Emmy Awards.

Fairchild Archive

file

Letting her avant-garde Atelier Versace do all the talking at the 2010 Golden Globes. Save for that tawny lip color, her face is essentially bare.

Fairchild Archive

file

At the 2010 Screen Actors Guild Awards, mixing dark roots and a just-undone-enough beehive with a nude lip.

Fairchild Archive

file

Earlier this year, Drew turned up at the New York City Ballet's Spring Gala on the arm of her husband, Will Kopelman. She looked tan, glowing and beautifully blissed-out.

WWD/Steve Eichner

Keep up with the Lucky team on Twitter:

FILED UNDER
news
KEYWORDS
news