This concealer is designed to cover up scars and tattoos, so you can bet that no matter what the day brings, it's not going to budge.
Don't come out of the pool a different color than you went in.
Because after too many swim-up bar cocktails it's easy to forgot to reapply.
Not exactly waterproof, but it does fight humidity. No one wants to looks like a frizz ball in their vacation pictures!