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makeup

Time-Tested Beauty Products Worth Every Penny

When someone has a vibrating-applicator mascara or light-up-compact-lipstick one gimmick short of syncing with my iPhone, I want to try it. But when I see a friend using something more familiar, the sort of thing I think I might've seen my mom or even grandmother use, I really, really want to try it. Products like that have staying power for a reason—like these ones in the slideshow below. From the fancy department store purchases to the drugstore staples, they're the best of the veteran beauty products, with loyal fanbases that don't come from Instragram-worthy packaging or hi-tech chemistry, just tried-and-true effectiveness.

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Mason Pearson Hairbrushes

Originally designed in 1885, these hairbrushes are favorites of both 8 and 80-year-olds alike. (Which might have something to do with their high-quality boar bristles: just one could last a lifetime.)


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Smith's Rosebud Salve

Well, it says it right there on the label: originally developed in 1892, packaged this way since 1962. It's just as classic as Vaseline petroleum, except a bit prettier.
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Essie "Ballet Slippers" Polish

Not too pink, not too pale. It's been a best-seller since 1982.
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Maybelline "Great Lash" Mascara

They haven't changed the formula once in the four decades since its launch, except to add a waterproof version and new colors. If it works, it works.


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Chanel No. 5 Perfume

When she created it in 1920, Coco Chanel intended to give this scent to only 100 or so of her best clients. But by 1921, demand for it was so great she had to sell it in her shops and open it up to the public—and it's been a best-seller ever since.


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L'Oreal "Elnett" Hairspray

Since it wasn't available in the U.S. until 2008, hairstylists would smuggle this classic hairspray home in their luggage whenever they traveled internationally. It's that good.


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Benefit BeneTint Stain

The Benefit founders created it in 1977 for a dancer who didn't want her red pigment to fade between shows. Like the color, its popularity's been staying strong since then, too.


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Dove Beauty Bar

First introduced in 1957, these super-moisturizing bars have been the preferred shower soap for decades.


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La Mer Cream

More than four decades ago, this super-expensive (yet super-effective) moisturizer was invented by a NASA scientist trying to treat his own chemical burns. So if it seems pretty genius, well, that's why.

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