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"Exfoliation is key. The better condition of the skin, the better the tan will look and last. If you can start scrubbing about three consecutive days before applying the tan, this will achieve optimum results. Any waxing should be carried out 24 hours prior to self-tan application to avoid any self-tan sitting in the open pores. Remove all products before applying a self-tan and use a non-oil based exfoliator (oils leave residue behind)." — Sophie Evans, St. Tropez Skin Finishing Expert
"Always use enough product so that you can glide over the skin rather than rubbing and stretching the product which can cause streaks." — Sophie Evans, St. Tropez Skin Finishing Expert
"Use an applicator mitt with a flat hand and long sweeping strokes. This will ensure your palms do not stain, you will use less product and the self-tan will be applied with an instant even finish." — Sophie Evans, St. Tropez Skin Finishing Expert
"Apply a petroleum-based product to cuticles and nail beds to avoid discoloration and a ruined manicure." — Kim Carrasco, Sunless, Inc.
"Aerosol self-tans are the easiest option! St. Tropez Self Tan Bronzing Spray has been designed with a 360-degree nozzle so that you can spray upside down. Simply reach over your shoulders and spray from side to side, making sure everywhere is covered. It will also dry in 60 seconds and even if you feel it was not applied completely evenly it does not matter! Just as long as each part of the back has been covered, the skin can only absorb a certain amount of product—so once you have your first wash after a recommended development time of eight hours, it will be even, Trust me!" — Sophie Evans, St. Tropez Skin Finishing Expert
"A self-tan on the face should be applied everywhere. If you are using a self-tan made specifically for the face, the product should be good enough and made with skin care benefits so that you won’t need to use any other products. Try St. Tropez Self Tan Bronzing Lotion Face or St. Tropez  Gradual Tan PLUS Multi Action Face. If you have any pigmentation on the face I would recommend applying a light layer of moisturizer over the darker patches before application and also after applying the self-tan to guarantee the area does not go any darker. Lastly, always take a Q-Tip and wipe the eyebrows after application." — Sophie Evans, St. Tropez Skin Finishing Expert
"Using a water-based and hydrating body wash in replacement of your shaving cream will help your skin stay moisturized and keep your sunless tan from fading faster than normal." — Kim Carrasco, Sunless, Inc.

"Avoid oil-based skin care, which can work against color." — Kim Carrasco, Sunless, Inc.

"Excessive sweating, then rubbing at the skin will take the tan off and make it patchy. Use a light exfoliator every few days. Pat the skin—do not rub—and make sure you also moisturize every day after bathing and showering to lock in moisture and color." — Sophie Evans, St. Tropez Skin Finishing Expert

To fix any mistakes...

"Use a self-tan remover like St. Tropez Tan Remover. If the tan still looks uneven, go over with a gradual self-tanner (in a lighter shade than the one you were using)." — Sophie Evans, St. Tropez Skin Finishing Expert
"Try to lighten the area with an aggressive exfoliant, then reapply and blend in the surrounding area." — Kim Carrasco, Sunless, Inc.