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From wartime reds to disco-era brights, click through to shop the lip colors that defined the decades from the 1920s on.
1920s

During the Roaring Twenties, lipstick was was more accessible and easier to use than ever, all thanks to the invention of the basic lipstick tube in 1915 and the swivel tube in 1923. Inspired by silent film star Clara Bow, modern women of the decade wore crimson and scarlet hues painted in a thin, Cupid's bow shape as a means of self-expression.

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1920s
1930s

In light of the Great Depression, a subdued and somber look replaced the flashy style of the Jazz Age. Dark, red-brown lip colors painted in a fuller, rosebud shape became the trend.

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1930s
1940s

Women were actually encouraged to wear lipstick during wartime. It was thought to boost morale and help women retain their femininity while doing masculine work for the war effort. Bright orange-red was the most popular shade of the period.

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1940s
1950s

With their fire engine-red pouts, seductive and glamorous screen stars like Elizabeth Taylor and Marilyn Monroe defined the look of the decade.

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1950s
1960s

The mod look of the 1960s was a refreshing change from the ultra-ladylike style of the previous decade. Taking cues from famous faces like Jane Shrimpton, Twiggy and Edie Sedgwick, women focused on the eyes and kept lips pale.

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1960s
1970s

During the Studio 54 era, everything was shiny and glittery—including lips.

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1970s
1980s

In the 1980s, more was more. Along with colorful eyes and heavily rouged cheeks, women wore out-there lip colors in shades ranging from bright fuchsia to brick red.

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1980s
1990s

In response to the excess of the '80s, the trends of the 1990s leaned toward the more natural end of the spectrum. Celebrities and supermodels wore earthy brown lip colors while the grunge movement popularized moody red hues.

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2000s and Beyond

With new colors and finishes emerging every season, these days individualism rules.

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2000s and Beyond