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Click through for five foolproof tips on how to apply, wear and pull off the season's most dramatic lip color.
Choose the right shade.
If your skin tone is on the darker side, you can wear a rich, almost plum variation. If you're pale, stick to a more red option to avoid looking goth-like.
Warm up the rest of the face.
You can soften the look by keeping cheeks flushed and skin glowy.
Apply with precision.
When applying a dark lip color, there's little room for error. A lip brush will give you more control and allow you to build the pigment depending on how deep you want to go.
Let the lipstick run the show.
A burgundy lip makes enough of a statement on its own, so skip the heavy eye makeup.
Maintenance is key.
Dark shades don't look so great if your lips dry out or the color fades. Start with a primer that will both hydrate and extend the life of your lipstick.