"The biggest difference in what makes a ponytail perfect (or not!) is in the little details.
Smooth all the hair from the front hairline directly back and away from the face. If needed, spray a light product like L'Oreal Professionnel Densité mixed with warm water to re-work the growth pattern.
The direction of the hair should all flow away from the face to the ponytail. So when brushing hair back, it's important to brush it several times."—L'Oréal Professionnel Artist, Drew Schaefering