Lily Collins Plays A Prima Ballerina In Her New Beauty Campaign

Digital Fashion News Writer

Say hello to the new, dashing face of Lancôme: Lily Collins!

Emma Watson, who has served as Lancôme's face for the last few years, has officially passed the torch to the 24-year-old, super-polished actress. And after all the fashion buzz Collins has been receiving this year on everything from her enviable red carpet style to her bold yet pristine eyebrows, she seems to be the perfect pick for the major beauty label looking for a new, fresh face.

Despite growing up in the spotlight, Collins' ascension to the top tier of fashion and beauty royalty has been especially fast, with 2013 bringing a new movie franchise (The Mortal Instruments), a new piece of arm candy (Zac Efron) and now, a major new beauty campaign. How's that for star power?

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