Rita Ora Is The New Face of DKNY's Fall Fragrance

Digital Beauty Editor

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If it weren't for her charming British accent, you would think Rita Ora was born and raised in New York. Her edgy-cool personality made her a perfect choice to front DKNY's most recent spring and resort ready-to-wear campaign—and now, we've officially confirmed that she's the face of a new DKNY fragrance being introduced next fall. You might have even spotted her shooting the ad campaign for the fragrance in New York City yesterday!

Though you'll have to wait for more details on the new perfume launch, Rita's keeping busy with her Rimmel London makeup line (out in February), filming Fifty Shades of Grey (she's playing Christian's sister, Mia Grey) and also, of course, singing. You won't be able to miss her next year!

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