Are You One of The 50,000+ People That Love Alexa Chung's New Hair Color?

Digital Beauty Editor

We've proven there are a couple of interesting ways you can wear Pantone's Color of the Year, Radiant Orchid (a bold, bright purple)—whether it's on your lips, eyes or nails. But it looks like Alexa Chung's found a brand-new way to introduce this year's It color into her beauty routine: by wearing it in her hair! This weekend, the brand ambassador for L'Oréal Professionnel's INOA hair color shared an Instagram that revealed her signature wavy hair and bangs—dip-dyed in purple!

via Instagram/@chungalexa

Is there anything Alexa can't pull off (silly faces and all)? We think not.

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