Nine New Drugstore Hair Products to Get Excited About

A weekly in-shower treatment that boosts and corrects color between salon visits.


OGX's Anti-Breakage Keratin Oil shampoo and conditioner bring dull, damaged hair back to life.
Use this multitasking cream once a week to smooth, moisturize and seal damaged cuticles.
Suave's Natural Infusion shampoo and conditioner contain hydrating ingredients like macadamia oil and seaweed—and neither costs over $4!


Frédéric Fekkai merged his mass and prestige lines into one revamped collection. Now you can get high quality at an amazing price. I recommend his sulfate-free, moisture-packed mask—your hair will look amazing all winter long.
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Associate Beauty Producer

Truth be told, it's been a while since my daily hair care routine included a drugstore product. Instead, I've opted to treat my frizz-prone, dry and often heat-damaged hair with pricier products that contain gentle and natural ingredients—but that's about to change. Mass hair brands have stepped up their game. The latest launches from brands like Herbal Essences, Sauve and Dove feature options that are sulfate- and paraban-free, oil-infused and salon-quality—all at prices you can't beat.

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