Forever 21 Launches A Premium Beauty Line

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Associate Beauty Producer

Earlier this year, Forever 21 announced the launch of a premium footwear collection, and now the chain has upgraded its beauty department as well.

The launch of the premium cosmetics line follows the fast fashion retailer's first foray into cosmetics, Love & Beauty, a line that hit stories back in 2009. In comparison, the premium collection features sleeker packaging and is priced higher, though nothing costs over $15. According to the press release, the 23-piece line "encapsulates the cool, bold and statement-making spirit of Forever 21" and includes makeup brushes, skincare and a colorful assortment of lipsticks, eye shadows, blush and more. Feeling skeptical? The products are displayed in stores so you can put them to the test before purchasing.

The collection is available now in-store and online at Click through above to shop eight highlights from the line!

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