Birchbox's First Store Is Opening In NYC This Spring

Digital Beauty Editor

Every month we look forward to our monthly Birchbox shipment filled with the happiest beauty surprises: skincare treatments, nail polishes, makeup and hair products—all in perfectly-sized tester samples. Soon, you'll be able to B.Y.O.B.—Build Your Own Birchbox—at the company's first-ever store, set to open in NYC's SoHo area late May. Not only will the space have nearly 2,000 products for sale from up to 250 brands, but for the first time, shoppers will be able to pick the exact samples they want to try in their $15 boxes.

Evan Sung / New York Times

Birchbox's co-founders Hayley Barna, left, and Katia Beauchamp.

According to The New York Times, the multi-level store will also feature a separate floor with experts offering makeup application, skincare tricks and hair services. Beauty samples and blowouts? Count us in! After teasing us with a handful of pop-up shops over the past couple of years, we're so excited for Birchbox to make its permanent home in Manhattan.

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