Is Rita Ora's New Rimmel London Campaign The Most Colorful Beauty Ad Of All Time?

Digital Beauty Editor

If you aren't already following Rita Ora on Instagram for first looks of her walking this season's Moschino runway, a closeup shot of her new haircut and her cool street style, the singer just posted an official world exclusive preview of her much-anticipated campaign for her collaboration with Rimmel London.

via Instagram/ @RitaOra

The collection features glossy chubby lip pencils and fast-drying nail polishes in lots of bright colors. True to her quirky-cool style, the nail polish lids have a vintage pop art graphic of Rita on each one.

Despite (or perhaps because of) the still-frigid temperatures here in N.Y.C., these neon shades have us dreaming of spring.

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