UPDATE: Lauren Conrad Just Dyed Her Hair Purple

Associate Beauty Producer


Kelly Osbourne, Nicole Richie, Ireland Baldwin...and now Lauren Conrad? Earlier today, Conrad posted the above, very purple photo on her website and wrote, "I really didn’t think that purple was my color, but after seeing several others wear it recently, I decided to give it a try."

While it looks legit (and so, so amazing!), we wouldn't be surprised if this is simply an April Fools' joke. After all, before Nicole Richie went purple for real, she faked out her Instagram followers with a Photoshopped image of herself with the hair color. But there's hope: LC's hairstylist and co-founder of The Beauty Department, Kristin Ess, posted an Instagram of purple hair dye just a few hours ago...

What do you think of Conrad's new (possibly fake?) hair color?

UPDATE: Sadly, our suspicians were correct. Conrad amended her original blog post today with the note, "Happy April Fool’s Day everyone! I tricked you yesterday with a photoshopped snapshot of my mane. I’m not sure that I’m really ready for purple tresses yet!"

Looks like hairstylist Kristin Ess was in on the joke, too. She Instagrammed the lilac-haired photo this morning with the witty caption, "To get this exact shade of purple, we went out and gathered rare amethyst stones. Next, we ground them up by hand until they turned into a fine powder. Then we added 2 pinches of grape koolaid. Mix that in a bowl with 2 oz. of mermaid tears. Apply all over and let it sit for 16 hours. Lather, rinse, repeat. #aprilfoolsyall #shedoesntevenlikepurple"

Very sneaky, ladies!

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