Rita Ora's First Fragrance Campaign Is Here!

Associate Beauty Producer

Back in December it was announced that Rita Ora would be the face of DKNY's next fragrance, and now we finally have a look at the campaign, as well as more details about the New York City-inspired scent.

Dubbed My NY, the perfume features a heart-shaped bottle with a cap reminiscent of the New York skyline and contains notes of raspberries, pink pepper, Egyptian jasmine and musk.

"The fragrance celebrates New York City, which is unlike anyplace else in the world," Ora told WWD. "I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams."

Shot by Francesco Carrozzini in Times Square, the campaign officially launches this August, with the scent to follow.

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