From celebs to editors, it seems like everyone took the plunge for platinum hair this summer. Click through to see the gorgeous results of Lucky editors who went super-blond recently, the tips they learned from the pros and the best products to keep bright hair in top shape.
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Bleached hair can turn green from copper in pool water or in old pipes. Rachel Bodt, colorist at Cutler Salon in NYC, says the fix is a great showerhead filter.
Style editor Laurel Pantin, via Instagram/ @lapantin
Another way to avoid hair from turning green, Jennifer Thorpe, colorist at Sam Brocato in NYC, recommends weeting pre-condition your hair before swimming: "Processed hair is super-porous—wetting it beforehand fills up the cuticle with water so copper can’t."
Executive digital editor Verena von Pfetten, via Instagram/ @vonverena
If all your careful precautions fail and your hair does turn green, a salon can easily reverse it.
Senior associate beauty editor Megan O'Neill, via Instagram/ @megagirl
Go all platinum or go home! Don’t just get highlights: "the point is super-pale, full-on white-blond," says Rita Hazan, owner of Rita Hazan salon in NYC.
Contributing art assistant Rachel Bernstein, via Instagram/ @itsrachelleigh
Assistant to the editor-in-chief Kristie Dash, via Instagram/ @kristiedash
Treat yourself to color-reviving products like Christophe Robin's Nutritive Mask With Temporary Coloring in Baby Blond ($53, beautyhabit.com). It covers grays and prevents discoloration.
Senior fashion writer Jayna Maleri, via Instagram/ @jwmaleri
Bleach damages your hair. “Douse wet hair with leave-in before combing, or comb it in the shower while it’s still full of conditioner, use the most hydrating products you can find, pat instead of towel-dry and sleep on a silk pillowcase,” says Aura Friedman, colorist at NYC’s Sally Hershberger Downtown. Protein masks strengthen; deep conditioners enhance color and shine, explains Victoria Hunter, colorist at Whittemore House in NYC.