3. Dip a big fluffy powder brush in bronzer, tap off the excess and sweep it over your temples, across your cheekbones and down the center of your nose—wherever the sun would hit, so the look is naturally beachy and sun-kissed. If you're pale, go for a sheer, golden beige color. If you have a medium skin tone, aim for a warm, bronzy hue. Coppery tones flatter dark skin beautifully. And make sure the shade isn't too shimmery: The goal is a soft, subtle sheen.