Fashion and Beauty Blogger (FABB) Conference: February 2011

Brandon Holley, editor in chief of Lucky magazine, hosted Lucky's inaugural Fashion and Beauty Blogger (FABB) Conference in New York on Tuesday, February 8th in the week leading up to New York Fashion Week and as part of Social Media Week. It was quite a day!

We at Lucky were honored to welcome 150 fashion and beauty bloggers to our day of education, conversations, networking, girl-crushes (hello Jenna Lyons!) and fun. All our attendees were, well, FABB. You can see their amazing street style here, captured by photographer Vanessa Jackman.

The panelists and demos were amazing—you can watch it all here, but the real stars were our blogger attendees. Revlon makeovers in between panels made them even more beautiful and photographer Tommy Agriodimas captured their looks with professional headshots (wind machine too, of course!). Check out some of their shots (right).

Did we mention the amazing Converse and Lands' End suites? And the gift bag? Just check out the video that FABB attendee Dawn Del Russo made about the awesomeness of our gift bags. Seriously.

Want to see more? Here's a FABB video about the event. And here is what the bloggers had to say (blog and tweet) about it.

Check out the day's agenda. Jam-packed!

8:30 to 9:00 Breakfast: Meet and Greets with Danielle and Jodie Snyder, Cofounders and Designers, Dannijo; Rebecca Minkoff, Founder and Designer, Rebecca Minkoff; and Geren Lockhard, Founder and Creative Director, Geren Ford

9:00 to 10:15 Big Brands and You: Moderator Brandon Holley with Mallory Andrews, SVP, Sales Promotion, Marketing and Public Relations, Bergdorf Goodman, Kerry Diamond, VP, Public Relations and Communications, Lancôme, and David Duplantis, SVP, Global Web and Digital Media, Coach

10:15 to 11:15 Conversation with Tory Burch, CEO, Tory Burch

11:15 to 11:30 Break

11:30 to 12:00 Social Shopping Demo: Fashism

12:00 to 1:30 Lunch and a Conversation with Joan Rivers, Comedian, TV Host and CEO, Joan Rivers Worldwide

1:30 to 2:00 E-Commerce Demo: StyleTrek

2:00 to 3:00 The First 10,000 People Are Everything (Audience Building, Social, UI, and SEO): Moderator Raman Kia, Director of Digital and Social Media Marketing, Starworks, with Erika Bearman, @OscarPRGirl, Vice President of Communications, Oscar de la Renta, Lauren Indvik, Fashion and Media Editor, Mashable, Courtney Lewis, Director of Strategy, Hard Candy Shell and Mary Tomer, Founder,

3:00 to 3:15 Break

3:30 to 4:15 The Ones to Follow (Bloggers): Moderator Daniel Saynt, Chief Marketing Officer, Rebecca Minkoff with Susanna Lau (a.k.a. Susie Bubble), Founder, Style Bubble, Sophie Buhai and Lisa Mayock, Founders and Designers, Vena Cava and Viva Vena, Yuri Lee, Founder, and Karla Sugar, Founder, KarlaSugar

4:15 to 5:15 Be Everywhere All the Time: Moderator Allison Mooney, Head of Trends and Insights, Marketing, Google with Jonathan Crowley, Director of Media Partnerships, Foursquare, Ben Pieratt, Cofounder and CEO, Svpply and Rich Tong, Fashion Director, Tumblr

5:15 to 6:00 Special Guest Jenna Lyons, President and Executive Creative Director, J. Crew

6:00 to 8:00 Cocktails: Cohosts Leandra Medine, The Man Repeller and John Jannuzzi, Textbook

At FABB we asked, "What is your power color?" Here's what some of the bloggers had to say. Weigh in on your power color on our Facebook page.

Photos from ShenDove's and Sterling Style's Flickr streams



FABB Cocktail Party Committee:

Mattias Swenson, Bloglovin'
Rachel Sklar, Change the Ratio
Kendra Bracken-Ferguson, Digital Brand Architects
Karen Robinovitz, Digital Brand Architects
Bernadette Pascua, Decade Diary
Elspeth Rountree, Elspeth Jane
Tamar Anitai, Fashion Binge
Rachelle Hruska, Guest of a Guest
Shana Fisher, High Line Venture Partners
Kimmy Scotti, Founder,
Lindsey Green, Kinda Sorta Media
Piper Weiss, My Mom the Style Icon
Claire Mazur, Of a Kind
Erica Cerulo, Of a Kind
Liz Lange, Shopafrolic
Jessica Quirk, What I Wore

September FABB is coming up! We'll have dates soon but if you want to get notified early please email us at

As for the Lucky Style Collective, don't wait one more minute to join!