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April 4: Keynotes & Panels

8:30 am—Registration & Coffee


9:00 am—Welcome

Gillian Gorman Round, General Manager/SVP, Lucky
Brandon Holley, Editor in Chief, Lucky


9:20 am—Kelly Osbourne, Co-host, E!’s Fashion Police

10:05 AM—Your Voice, Louder Panel: You may have started out as a beauty blogger or a personal style blogger, but it's hard to rise to the top by doing just one thing. Our experts will discuss how to expand your expertise, work in new content for your readers all while maintaining your voice. We'll touch on everything from content strategy to managing your brand over multiple platforms.

Moderator: John Jannuzzi, Contributing Digital Editor, Lucky
Hillary Kerr, Editorial Director and Founder, Who What Wear
Elle Fowler, Founder, ElleandBlair.com
Blair Fowler, Founder, ElleandBlair.com
Eva Chen, Founder, Eva Chen 212 

10:50 AM—Spotlight On: Crossroads Trading 

Erin Wallace, Marketing Director, Crossroads Trading

11:00 am—BREAK 

11:30 AM—Pitch Fest Panel: We live in an age of collaborations. There are designers that collaborate with retailers and of course, bloggers that collaborate with brands. Sometimes it's as simple as a sponsored post but it can also be a book deal, a window display or a capsule collection. We'll pick 3 pitches from our attendees to be presented in front of major brand reps whowill offer honest and meaningful feedback. Listen to them wisely and you could be on your way to a major campaign.

Moderator: Amber Tarshis, Guess

Cathy Choi, Director of Social Media, Sephora
Jamie Gersch, Senior Director, Gap North America Marketing, Gap
Kristen Spaulding, Associate Social Editor, Neiman Marcus
Lalena Luba, VP Global PR, BCBG 

12:30 pm—Lunch

1:30 PM—Blogger's Choice: The Business of Blogging Panel: Description: It used to be as easy as throwing a post online in the morning and keeping an eye on it throughout the day. But, that was along time ago. With money coming in from banner ads, sponsored posts, campaigns and affiliate links, every one of you is a businessperson. To keep your business running clean, there are certain steps everyone must take. We'll talk accounting, media plans and billing structures.

Moderator: Raman Kia, Executive Director of Digital Strategy, Condé Nast Media Group

Geri Hirsch, Founder, Because I'm Addicted & LEAF.tv
Emily Schuman, Blogger, Cupcakes & Cashmere
Alex Kassan, Director of Investments, Advance Finance Group
Marc Harpster, Agent, Next Management

2:15 PM—Spotlight On: ModCloth 

Susan Gregg Koger, Chief Creative Officer and Co-Founder, ModCloth

2:25 PM—The Tools You Need to Grow Your Business Panel: You're on Twitter, you're on Tumblr and you're what some would call an obsessive pinner. Your content is getting out there and people are listening to you, but what do you need to monetize that audience? Our panelists will go over the tools you need to take your blog from website to business.

Moderator: Elise Loehnen, Editor In Chief, beso.com
Annie Ta, Communications Manager, Pinterest
James Nord, Founder, Fohr Card
Tina Craig, Founder, Bag Snob
Scott Allan, VP Global Marketing, LinkShare

3:10 PM—Spotlight On: Glossi 

Matt Edelman, Vice President of Business Development and Marketing, Glossi

3:20 PM—Break

3:45 PM—Creating a Voice of Authority Panel: The most successful bloggers out there have created authoritative voices that resonate with their audience. Whether somebody finds you from a Google search, a link-back or just stumbles upon your site, they'll only come back if you create a destination rather than a casual encounter.

Moderator: Gillian Gorman Round, General Manager/SVP, Lucky

Mandana Dayani, Vice President, Rachel Zoe, Inc.
Theresa Canning Zast, VP Design and Creative Director, Kate Spade Saturday
Kimberly Tobman, VP PR, JustFab.com

4:30 Pm—Conversation with Drew Barrymore

5:15 PM—Style Network's "XOX Betsey Johnson" Screening

5:45 PM—Betsey Johnson Q&A

6:00 PM—Conference wraps

April 5: Breakout Sessions

9:30 am—Registration & Coffee

10:00 am—Brand Experiences Open & Breakout Session 1

11:00 am— Brand Experiences Coffee Break brought to you by TheFind

11:30 am—Breakout Session 2

12:30 PM—Lunch

1:30 PM—Breakout Session 3

2:30 PM—Brand Experiences Coffee Break brought to you by TheFind

3:00 PM—Breakout Session 4

4:00 PM—Cocktails brought to you by ModCloth

5:00 PM—Conference wraps

Join in the conversation on twitter with @luckymagazine and the #LuckyFABB hastag!

Not joining us in L.A.? We'll be posting all the tweets, instagrams, blog posts and highlights from #LuckyFABB here on April 4th!

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