Macala Wright

Macala Wright is a Los Angeles based digital media expert, retail journalist and social media personality. She is widely recognized as a social media pioneer and digital futurist in the fashion industry. Wright has consulted for fashion, beauty and lifestyle-related brands for 10 years. Successful client projects have included work for ALDO Shoes, Universal Pictures, eBay Fashion, WWDMAGIC, MAGIC Trade Shows, Teen Vogue, Cynthia Rowley, American Express via Momentum Worldwide, Brand Licensing Expo and Sprinkles Cupcakes.

Wright frequently writes about retail, e-commerce and technology for CNN’s MASHABLE and CBS News - What's Trending. In addition to her digital journalism, Wright's digital online magazine, FashionablyMarketing.Me, has amassed an international cult following in the fashion and lifestyle industries. Her social media properties - Twitter, Facebook, Instagram, Tumblr, YouTube and Posterous - are followed by lifestyle industry heavyweights and influencers.

Wright has been quoted or has had research cited in The New York Times, ADWEEK, Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Los Angeles Times, Apparel Magazine, Direct Marketing News, The Next Web, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton.

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