Macala Wright

Macala Wright is a Los Angeles based digital media expert, retail journalist and social media personality. She is widely recognized as a social media pioneer and digital futurist in the fashion industry. Wright has consulted for fashion, beauty and lifestyle-related brands for 10 years. Successful client projects have included work for ALDO Shoes, Universal Pictures, eBay Fashion, WWDMAGIC, MAGIC Trade Shows, Teen Vogue, Cynthia Rowley, American Express via Momentum Worldwide, Brand Licensing Expo and Sprinkles Cupcakes.

Wright frequently writes about retail, e-commerce and technology for CNN’s MASHABLE and CBS News - What's Trending. In addition to her digital journalism, Wright's digital online magazine, FashionablyMarketing.Me, has amassed an international cult following in the fashion and lifestyle industries. Her social media properties - Twitter, Facebook, Instagram, Tumblr, YouTube and Posterous - are followed by lifestyle industry heavyweights and influencers.

Wright has been quoted or has had research cited in The New York Times, ADWEEK, Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Los Angeles Times, Apparel Magazine, Direct Marketing News, The Next Web, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton.

more on luckymag.com

Found: The Ultimate End-Of-Summer Sundress

Wear it while you still can.

Weekend Manicure Inspiration: Zooey Deschanel's Easy-to-Copy Emmys Nail Art

Celebrity manicurist Tom Bachik walks us through the look.

A Lucky Staffer's New Foundation Obsession for Acne-Prone Skin

Eve Lom's new foundation makes your skin glowy "like an elvish princess from Lord of the Rings (which is the highest compliment possible, trust…

Lucky's Five Favorite Looks of the Week

From kimonos to blazers, shop our favorite reader looks of the week!

EXCLUSIVE: Matt Bernson’s First-Ever Handbag Line Is Perfect For The Downtown Girl In All Of Us

The cool-girl leather bag you’ll lust over all season long.