Vanessa Flaherty is the Director of Brand Development for Digital Brand Architects where she is responsible for creating and implementing strategic new media counsel and managing a world-class portfolio of online fashion, beauty, lifestyle and technology talent. She combines her PR instinct with social and digital media expertise to develop innovative online marketing and branding strategies, compelling media placements and pioneering creative partnerships.
Prior to joining DBA, Vanessa spent over 5 years in Coach’s global communication office where she oversaw the brand’s much-lauded approach to digital public relations and blogger partnerships.
Vanessa holds a M.A. from New York University and a B.A from the University of California, Santa Barbara. After a 7-year stint in New York City, the California native returned to the West Coast and currently resides in West Hollywood.
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