Not content with supplying perfect brows to every celebrity in Hollywood, Anastasia Soare, the brow queen, is shifting her focus to eyelashes: She's just introduced an irresistibly lash-fattening and smudge-resistant mascara from Italy -- and was so blown away by Latisse, the prescription lash-growing treatment, that she's become an official spokesperson for the brand. "I've never had lashes this long in my life!" she exclaimed when I met her last week at Gansevoort South. "I used to squeeze my lash curler once; now I have to squeeze it three times just to work my way out to the ends!" 
Through the month of April, Origins will plant a tree with every purchase of A Perfect World Antioxidant Moisturizer (which is amazing, FYI). The new Return to Origins Recycling Program, however, is year-round: bring your empty cosmetic bottles, jars, tubes, etc.—regardless of brand—to an Origins store and they'll be sent away to be recycled or used for energy recovery (instead of going into landfills). Awesome.
Smashbox Cosmetics will also plant a tree (via non-profit organization Trees for the Future) with every purchase of its Mother Earth Palette, which has gorgeous shadows and is made from sustainable materials.
10% of profits from David Babaii for Wildaid hair products (which have no sulfates, parabens, and petrochemicals) helps save endangered animals. AND Kate Hudson is involved. Love her. Click here to see her caressing a cheetah.
When you buy Aveda's Light the Way Candle (made with certified organic French lavender), 100% (!) of the proceeds will go towards Global Greengrants Fund's global clean water projects.
Pantene! As of late last week, the hair care company's Beautiful Lengths program has officially collected over one MILLION inches of donated hair to make free wigs for women undergoing cancer treatment. To learn about the program or to donate your hair, click here. To donate in general, go to the drugstore—a portion of every Great Lengths collection purchase goes to charity, always.
—Cat Marnell, associate beauty editor
