Act Now and Triumph Amid the Frenzy!

I assumed, as I sat yesterday at the long Lancome-HQ conference table, that the new, electric oscillating mascara they have invented might be lovely, but the oscillating bit was perhaps a touch gimmicky.

Until I watched normal-lashed models apply the stuff to one eye each. Even without the aid of a makeup artist, special lighting, etc., the results were genuinely, unbelievably amazing. When I say that you can buy this and throw away your eyelash curler, throw away your contraband eyelash-growing balm, throw away your false eyelashes, even, your eyelash extensions—believe me. Huge, enormous, lengthy, thick, unclumpy, and did I mention huge lashes?

The general populace will be able to see and believe (or at least get on a waiting list) in November. You, however, have tomorrow. On lancome.com and sephora.com, they are selling it for one day (also in 17 stores across the country, but if you're like me and like the theory of a frenzy but not the claustrophobic reality, stick with the Internet).

—Jean Godfrey-June, beauty director