Brand Loyalty

I am fickle, but I'm fascinated by those who are not. I'm not talking about people who cleave to their Louis Vuitton luggage (though they too are worth discussing, just not right now)—I'm interested in the people who steadfastly buy skincare from a particular company. For example, Faye Chiu, our assistant managing editor, LOVES the preservative-free line Boscia. She has a whole collection. And Emily Hsieh (of Shopgirl fame) is a longtime Dermalogica person—scrubs, night cream, serums, face washes, sunscreens. I asked both of them for their favorites, and both of them started out with "... but it's so hard to CHOOSE." But choose they did:

Emily's pick: "The Daily Microfoliant—it leaves your skin feeling really soft without having to use some hard-core scrubbing action to get it that way. And I love anything that's powder, because it means that's one less liquid to contend with in my carry-on bag when I travel."

... and Faye says: "Boscia Oil-Free Daily Hydration SPF15. I've been using this product for five years! It's super-hydrating but not sticky; some beauty products automatically make me break out, but never this one."