Can You Be Too Crunchy?

I met with Horst Rechelbacher (the man who invented Aveda long ago) for the second time about his new line, Intelligent Nutrients. I wrote about when it came out last year—every product is not just organic, but food-grade organic, a point he demonstrated by drinking the hairspray. I was impressed at the time, but I realize I'm double-impressed, because I've used everything—everything—I got at that initial launch, from the shampoo to the skin oil to the vitamins, down to the last dregs.

This time, they showed me new stuff—soon TK (that's "to come" in magazine language, and perhaps my favorite term on earth) in Lucky—but in the meanwhile, I've got a new tube of lovely, totally edible, minty, nutrient-packed lip balm, and it makes me incredibly happy.

The only thing is, why should it be so rare that a lip balm would be certified edible? You eat the stuff! Am I wrong? Have I drunk the USDA-certified organic Kool-Aid?

—Jean Godfrey-June, beauty director