MAKE IT STOP: -ISTA MADNESS

I detest the descent of the word “fashionista”* into the American lexicon. Now, even worse, “recessionista.” Beauty companies are throwing these terms around the way Criss Angel throws $100 bills into crowds to get publicity; one member of the beauty department even sighted a hair salon entitled ‘Beautista’. I hear/read them CONSTANTLY. It makes me want to crawl into a doghouse in some random suburb and eat bugs and squirrels and live like a feral child (feralista) until I finally wither up and die.

In my nightmare, “-ista” takes over the world: Doctorista! Teacherista! Accountantista! Scientista! Venture capitalista!** And imagine the psychiatric diagnoses: “Depressionista,” your compassionista doctorista would proclaim. Repressionista! Regressionista! Supressionista! Obsessive compulsivista!

Anyway. This is supposed to be a beauty blog. Plus, my heart is bleeding.

-Cat Marnell, associate beauty editor

*I DO, however, like the blog Fashionista.

**My beloved Starbucks baristas are, of course, exempt.

*** And as I was writing this, Jean got a Facebook request from someone calling herself a PERFUMISTA! Swear to God!