Lucky Right Now

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ESSENTIAL MAKEUP TOOL: THE BUSINESS CARD

Cristina Mueller
No matter what your favorite mascara,makeupartists are pretty much all on the same page when it comes to the right way toapply it: You’re supposed to wiggle the brush in right at the base of the lashes, they say, so it gets extra-extra-extra dark at the lashline, in a liquid liner sort of way. The beef I have with this application technique isthat as soon as I dutifully work the brush into the roots, the bristles of the mascara wandgo all the way through my lashes—as bristles are wont to do—and I get a weird morse-code tattooof mascara smears on my eyelid. Sexy.

The other day I met with the awesome Max Factor makeup artist Jake Bailey, and voiced my complaint. He pulled out a Max Factor 2000 Calorie Extreme mascara in Extreme Blackout

(N.B.: GO OUT AND BUY THIS RIGHT NOW. IT IS KILLER), took my business card from the table, put the card over my eyelid so the bottom edge was right at the lashline, and then wiggled the crap out of the mascara brush. Then he took the card away—perfect, unsmudgy, coal-black, crazy-awesome-super-thick lashes. The business card looked less good, but that's a professional sacrifice I'm willing to make.

—Cristina Mueller, senior beauty editor

*For more eye makeup tips click here.

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