Collaboration alert! Lyell for Urban Outfitters

Emma Fletcher, the designer behind the much-loved, deeply feminine label Lyell (you can read about her New York flagship here), has created a capsule collection for Urban Outfitters. Aptly enough, it's called Fletcher (Lyell is called after her mother's maiden name), and it has all the pretty details that we adore about her original line (pintucking, lace, pretty buttons and finishes)—at insanely good prices. The full line hits the stores and websites this Saturday, August 15th, but there are four items on sale already. I'm really digging this vivid red silk dress ($88)—so pretty for summer. Snap them up now before they sell out! (Meanwhile, if you haven't checked it out yet, don't miss Sunshine & Shadows collaboration with the mega-chain. It's called Yellow is Gold, and I'm obsessed!)