One Day Shopping Itineraries: Williamsburg Edition

Left: The Future Perfect; Right: Bird

So just as I boiled down the West Village's shopping scene into one digestible day, I've attempted to do the same with Williamsburg, which got a lot of play in the New York Shopping Trip that I put together for the September Issue (on stands now). It sprawls a little bit, but with enough pit stops, it's totally possible to conquer it in an afternoon.

I would start my day at Oak,which is hidden behind a huge garage door-like front—the front islofty, and filled with clothing by Scout and Cheap Monday, while thenewly expanded back is dark and moodily lit and feels a bit like acramped basement. It's lined with church pews and tons and tons ofshoes from lines like Repetto and Pour La Victoire. Next, head to theeternally tasteful Jumelle,where everything is pretty and feminine, from the Heimstone jewelry tothe Gary Graham dresses. If you're shopping for jewelry, don't miss thetruly eensy Catbird, where all the delicate pendants and rings arearranged in framed cases on the wall. And for effortlessly chic topsand dresses, check out Otte, which is a bit off the beaten path. It's part of the popular Manhattan-based chainlet.

Left: Oak; Right: Jumelle

Next, it's time to take a tour down N. 6th, which is Williamsburg's main shopping drag. First, there's The Shoe Market, which has loads of affordable and comfort-centric lines. Then there's The Future Perfect and A&G Merch,both helmed by David Alhadeff. At the former, ditch your shopping bagsat the door. The space is jam-packed with huge design hits that youdon't want to inadvertenly knock over (and it's packed enough that it'shard not to). A&G Merch is the sister store just down the streetthat specializes in smaller and more affordable items. If your energyisn't flagging, stop by Noisette—a cute boutique that centers around French labels-and Built by Wendy (one of two shops for the awesomely folksy label in the New York area).

At the end of the street, hang a left and head toward Grand. At thevery bottom of Grand, closest to the water, there's a tucked away A.P.C. Surplus—can'tfind it? It might be because it's only open a few days a week, but ifyou love their signature denim, it's totally worth timing your visit tothis outlet, where everything is dramatically reduced. Moon River Chattel,one of my favorite gifting resources ever, is just across the street—itespouses an old-world mercantile feel and is filled with beautifulversions of everyday useful items, like bowls, and lighting fixtures,and scrub brushes. Farther up the street, there's a Paul Smith Sale Shop (everything is 30 percent off), and the most recently opened outpost of Bird,one of the best boutiques in the city. It is absolutelygigantic—literally, it feels like a barn—and it is lined with clothingfor men and women. Jen Mankins has an awesome, albeit slightly outthere eye, and it's reflected in the merchandise, which ranges fromTsumori Chisato blouses to Etten Eller necklaces. I can spend hoursshopping the racks here. Just a few blocks away, Commune,which is primarily a popular Japanese hair salon, has devoted the frontof the space to jewelry—they have really exquisite pieces. It's closeto Fille de Joie, which is an over-the-top vintage shopping experience—it's definitely worth taking a quick tour.

Once you've wrapped up business, get back on Bedford for a quick stop at the newest outpost of NY Adorned. Part tattoo studio, part jewelry shop, the picks here are exquisite and cool. And the store is also conveniently located near Diner, where they serve delicious grass-fed hamburgers.

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