What you need to know this instant.

Etsy: A Key to Making Things Good

I was wearing a rather uninspiring outfit the other day (gray t-shirt, high-waisted black skirt, booties, tights, cardigan) and I needed something to add cuteness/interestingness, so I pulled out an old skeleton key necklace and felt instantly more put together. Then, I saw Blair on Gossip Girl wearing a similar key pendant and felt, well, like a genius. (Incidentally, is anyone else frustrated with the new college version of GG ? Also, Georgina. UGH.) Anyway...

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New: V by Eva on HSN

Eva Jeanbart-Lorenzotti, the founder of Vivre, knows a thing or two about luxury: Her site lets you troll an astonishing amount of of global treasures, all purchasable with the click of a mouse. As of September 30, you can now own a piece (or five) of Eva'sindulgences with the launch of V by Eva, exclusively sold on HSN and hsn.com.

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Around the Web: Designers Are Really Embracing the Web

This fashion season, luxury brands are embracing the Internet on awhole new level, flocking to social-media sites like Twitter andinviting bloggers (like BryanBoy, Tommy Ton, Garance Dore, and Scott Schuman, pictured below sitting front row at D&G) and online retailersto sit in the front rows ofrunway shows. [WSJ]

Louis Vuitton will stream its women's ready-to-wear runway show live next Wednesday. What's more, said video will play on its Facebook page and viewers will be able to comment in real time! [WWD]

No more walking through beauty stores with rejected lipstick shadessmeared on your wrist? It could happen if Makeover Studio,DailyMakeover.com's newly improved digital application, has its way. [NYT]

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Three Looks, One Pair of Madewell Jeans

We hit up Lucky 's Elise Loehnen, who we're on the road with as part of our fall Denim Tour to find out how she wears her favorite part of Rail Straight Jeans. During a pit stop at our Boston store earlier this week, she tossed together three amazing looks in about two seconds, and we wouldn't let her leave the dressing room until we photographed the inspiring evidence. Here, her styling handiwork....

The jeans: Rail Straight in Black Frost, $95

Why she likes them: They're straight without being too skinny, which means they're forgiving--plus, they're a simple fit that works with pretty much anything.

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Fashion CopyCat: Jodhpur-Inspired Pants

With cold weather right around the corner, it is time to think layers, layers, and more layers. The challenge: how to pull those layers off without looking frumpy. We spotted this chic girl walking the streets of Paris who seems to have mastered the art of dressing warmly in a wildly stylish way; here, how to copy her outfit, head to toe.

First, start with some must-have fall accessories--a gray chunky knit scarf, some lace-up booties and a classic chocolate brown satchel.

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Online Markdowns

New Today:

BareNecessities.com: Fall Sale begins today with 20-30% off lingerie and sleepwear. Orders of $100 or more will receive free shipping.

Tory Burch: Fall Sale with discounts of up to 60%.

Tobi.com: New items on sale, up to 80% off.

Ice.com: Use code SSHST for 20% off jewelry and watches through the end of the year.

Benefit.com: Use code PRETTY50 for free US shipping with orders over $50.

ALDO: Use code FSOCT09 for free shipping through October 5.

Aerie by American Eagle: Take $10 off signature bras and fragrances for a limited time.

Bluefly.com: First Fall Sale with discounts of up to 70% through October 5.

Vivre.com: Use code AFFOCT10 for 10% off $250+ orders through October 31.

SkinStore.com: Use code GET20 for 20% off their wide selection of brand-name skin care products through October 31.

Charles & Marie: Free Shipping Friday!

Neiman Marcus: Last Call Clearance with discounts up to 65%.

Horchow: Take an extra 25% off clearance items, and use code SCARY for free shipping on Halloween items, which are 30% off, through October 5.

Naturalizer: Use code FFJ29for 30% discount during the Friends of Naturalizer Event throughOctober 4. Naturalizer will also donate $1 to the most voted-forof three charities--Dress for Success, American Diabetes Association orHealthy Child Healthy World--for every pair of shoes sold.

Ending Today:

BananaRepublic.com: Use code BREXTRA10 at checkout to get an extra 10% off already reduced sale items.

J. Crew: Take up to 25% off select denim styles, online only.

Through October 4:

New York & Company: Use code 1947 for $30 off any purchase of $75 or more. Use code 3827 for $50 off purchases of $125 or more.

White House Black Market: Use code 8933 for $20 off any $80 purchase.

Bebe: Use code 15OFF100 online or print this couponand bring to a store for a 15% discount off purchases over $100. Use code MAGAZINE for free shipping on orders over $150.

Kate Spade: Use code FALLFF09 online or this coupon in stores for a 30% discount on all items during the Friends and Family Sale.

Bloomingdale's: Use code FANDF online or bring this coupon into stores to receive a 20% discount during the Friends and Family sale.

Through October 5:

Bloomingdale's: Take 20% off full-priced and sale merchandise with code FANDF

Urban Outfitters: Use code SHIPYEAH at checkout and get free shipping on orders of $75 or more.

H&M: Use this printable coupon to get $15 off your purchase of $100 or more.

Lord & Taylor: Use code SHOP to save an extra 20% off all items both in stores and online.

Ann Taylor: Use code 104011058 to get 25% off any order over $125. Plus, all sale items have been discounted an additional 40%.

Ann Taylor LOFT:Use code 104002172 to get 15% off purchases over $75.Plus, buy one pair of full-priced denim, get any second pair half off.

Through October 8:

Old Navy: Use code ONPLUS15 to get 15% off any purchase over $75.

Through October 11:

Piperlime.com: Shop select boots under $100, plus receive free shipping and free returns.

Through October 12:

Ralph Lauren: Shop in storesand online to save 25% on all purchases, plus enter code PINK or RLCCPat checkout and RL will donate 10% of the proceeds to the Pink Pony orRalph Lauren Center for Cancer Care and Prevention.

Payless.com: Buy one pair of shoes and get the second pair 50% off.

Through October 19:

Delias: All outwear is 20% off. Plus, use code DXPW25 to get free shipping on orders over $25.

Chico's: Use code 6615 for $25 off $100+ purchases.

Through the end of October:

Modern Vintage: Take 20% off site wide with code MVLAUNCH.

Esprit.com: Use code esp12 for 10% off your entire purchase.

Shoes.com: Use code FALL for 15% discount plus free shipping.

Ongoing :

Nordstrom.com: Use code SHOES at checkout and receive free standard shipping of any order of shoes.

CB2.com: Marimekko bedding is now up to 30% off.

John Robshaw Textiles: 25% off select merchandise online.

Ron Herman Boutique: A 50% off sale has begun.Revolveclothing.com: Receive free priority shipping through November 30.

Goldyn: Use code GOLDYN20 for a 20% discount through the end of the year.

American Eagle: Buy one, get one half off Aerie pants and tops.

Perfumania: Use code WSETEN for $10 off any $75 purchase, plus free shipping.

Benefit: Use code DOTELL09 at checkout and get a free full-finish lipstick with any $35 purchase.

The Sak: Use code TSWS90109 to receive an additional 50% off sale items.

Auto: Use code BEDDING15 for 15% on bedding by John Robshaw, Missoni, Plover, Unison, Utility Canvas, and Brahms Mount.

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Just For You: Sale At Shopsheboutique.com!

Chicago's She Boutique unveiled a brand new website today, and to celebrate, they're offering a 20 percent discount for the readers of this column from now through October 8th when you enter SHOPGIRL at checkout. There's a lot to consider--they stock a lot of my favorite lines and have some truly great fall pieces. I combed the site and whittled it down to my top five favorites.

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Online Markdowns

New Today:

Kate Spade: Use code FALLFF09 online or this coupon in stores for a 30% discount on all items during the Friends and Family Sale through October 4.

Bloomingdale's: Use code FANDF online or bring this coupon into stores to receive a 20% discount during the Friends and Family sale through October 4.

Bebe: Use code 15OFF100 online or print this coupon and bring to a store for a 15% discount off purchases over $100 through October 4. Use code MAGAZINE for free shipping on orders over $150, also through October 4.

Bing Bang Jewelry by Anna Sheffield: 50% off select items during her sale.

Ann Taylor: Use code 104011058 to get 25% off any order over $125 through October 5. Plus, all sale items have been discounted an additional 40%.

Ann Taylor LOFT: Use code 104002172 to get 15% off purchases over $75 through October 5. Plus, buy one pair of full-priced denim, get any second pair half off.

Shoes.com: Use code FALL for 15% discount plus free shipping through October 31.

Old Navy: Use code ONPLUS15 to get 15% off any purchase over $75 through October 8.

Martin + Osa: Fall sale just started, with discounts up to 40%.

Ending Today:

Haydenharnett.com:Shop the fall shoe sale while supplies last and use code FIRST TIME atcheckout to get an additional 10% off any purchase of $200 or more.

Victoria's Secret: Use code 100FREE for free shipping on any $100+ purchase. Use code VS15SAVE for a 15% discount when you spend over $200.

Through October 2:

BananaRepublic.com: Use code BREXTRA10 at checkout to get an extra 10% off already reduced sale items.

J. Crew: Take up to 25% off select denim styles, online only.

Through October 4:

New York & Company: Use code 1947 for $30 off any purchase of $75 or more. Use code 3827 for $50 off purchases of $125 or more.

White House Black Market: Use code 8933 for $20 off any $80 purchase.

Through October 5:

Bloomingdale's: Take 20% off full-priced and sale merchandise with code FANDF

Urban Outfitters: Use code SHIPYEAH at checkout and get free shipping on orders of $75 or more.

H&M: Use this printable coupon to get $15 off your purchase of $100 or more.

Lord & Taylor: Use code SHOP to save an extra 20% off all items both in stores and online.

Through October 11:

Piperlime.com: Shop select boots under $100, plus receive free shipping and free returns.

Through October 12:

Ralph Lauren: Shop in storesand online to save 25% on all purchases, plus enter code PINK or RLCCPat checkout and RL will donate 10% of the proceeds to the Pink Pony orRalph Lauren Center for Cancer Care and Prevention.

Payless.com: Buy one pair of shoes and get the second pair 50% off.

Through October 19:

Delias: All outwear is 20% off. Plus, use code DXPW25 to get free shipping on orders over $25.

Chico's: Use code 6615 for $25 off $100+ purchases.

Through the end of October:

Modern Vintage: Take 20% off site wide with code MVLAUNCH.

Esprit.com: Use code esp12 for 10% off your entire purchase.

Ongoing :

Nordstrom.com: Use code SHOES at checkout and receive free standard shipping of any order of shoes.

CB2.com: Marimekko bedding is now up to 30% off.

John Robshaw Textiles: 25% off select merchandise online.

Ron Herman Boutique: A 50% off sale has begun.Revolveclothing.com: Receive free priority shipping through November 30.

Goldyn: Use code GOLDYN20 for a 20% discount through the end of the year.

American Eagle: Buy one, get one half off Aerie pants and tops.

Perfumania: Use code WSETEN for $10 off any $75 purchase, plus free shipping.

Benefit: Use code DOTELL09 at checkout and get a free full-finish lipstick with any $35 purchase.

The Sak: Use code TSWS90109 to receive an additional 50% off sale items.

Auto: Use code BEDDING15 for 15% on bedding by John Robshaw, Missoni, Plover, Unison, Utility Canvas, and Brahms Mount.

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