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Around the Web: Free Cupcakes for Fashion

Fresh off their launch of Mise en Scene for Anthropologie, theRuffian boys, Brian Wolk and Claude Morais, have been tapped by Macy'sto create two capsule collections for an upcoming in-store menswearlabel named Threads & Heirs. [WWD]

Normally press-shy supermodel Kate Moss gives a rare interview to hypeher upcoming holiday collection for Topshop, which will debut aselection of lingerie and nightwear. [Guardian UK]

Coolest promotion ever? To announce their new juniors line, Olsenboye for JCPenney, Mary-Kate and Ashley Olsen drove a hot pinkvending truck around New York and handed out cupcakes. [Teen Vogue]

The Limited's New York pop-up shop has been so successful that it'sthree-day lifespan has been extended to three months. The SoHo storewill be open until December 28, which means restocking will includeholiday gifts and previews of the spring collection. [WWD]

Designer Diane von Furstenberg was mugged in Madrid over the weekend, and she alerted the world via Twitter! [Page Six]

Blueflyand Stylelist's search for America's Most Stylish Blogger kicks offtoday with the eight contestants's first challenge--styling a navy blueboyfriend vest. Kelly Cutrone hosts a video rundown of the looks. [StyleList]

Jimmy Choo's Tamara Mellon shares her favorite pieces from her upcoming H&M collaboration. [FabSugar]

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