Cynthia Rowley and Roxy Hang Ten
Cynthia Rowley is hitting the beach with her latest fashion installation: a surfwear collection created in collaboration with Roxy. Like Stella McCartney for Adidas, the collection offers a distinctly chicer, higher-end take on sportswear and surf favorites.
Rowley, who is a regular on beaches and in the waves of Montauk, NY aswell as the Dominican Republic, designed a pastel-hued, 40-piece collection forthe partnership.
According to WWD, the line will include "a neoprene pencil skirt; oversize, double knit hoodie, andleather sandals with giant silk tassels" in addition to neoprene balletflats. (An aside: We can't help but notice that neoprene, a fabric typically reserved for wetsuitsand '80s swimwear, is having a moment - it has resurfaced on the likes of Prada andThakoon's spring 2010 runways.) Interestingly, the first Cynthia Rowely for Roxy collection will debut at Barneys stateside and Colette in Paris, to be followed by a rollout at Roxy and Cynthia Rowley stores worldwide. -Alisa Gould-Simon
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