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H&M Web Shop Coming Soon..ish!

Good news for fast fashion fans: H&M is finally warming up to the idea of e-commerce. Unfortunately, according to Grazia, online shopping won't launch stateside until August of 2010.

Zara is planning an e-commerce store as well--the Spanish chain is said to be launching this fall/winter. But back to H&M: When their new online shop does eventually launch, it will no doubt make scoring the latest designer collaborations (like an upcoming holiday lingerie collection from Sonia Rykiel) a lot less taxing.--Alisa Gould-Simon

More from Luckymag.com:

Sonia Rykiel Up Next for H&M

Breaking: The Jimmy Choo x H&M Lookbook

What's with All the Spam in the Comments Section?

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online shopping
online shopping