Mary-Kate & Ashley Olsen Pair With JCPenney: Lucky Right Now: luckymag.com

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Mary-Kate & Ashley Olsen Pair With JCPenney

3:32 PM, October 23 2009 by Lucky Staffers

They started with a collection of kid's clothing and accessories for Wal-Mart. Now, with high-end basics line The Row (which now features both men's and women's wear), and Elizabeth and James (a lower-priced line inspired by vintage pieces), the Olsen twins have built quite a fashion empire. Their next step? A juniors' line for JCPenney named Olsenboye, which will launch this spring.

It's a coup for JCPenney, which has been upping its fashion quotient recently with collections from designers like Charlotte Ronson. And, don't forget that the Olsens have another very exciting new product launch coming in spring 2010: their new Linda Farrow-approved sunglasses line. -Alisa Gould-Simon

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