From the very detailed rules, it sounds like they're expecting total madness. A sample dictate: If you're one of the first 160 people on line, you'll receive a bracelet stamped with the time you'll be allowed to shop the shoe, accessory, and bag selection (that section will be strictly controlled for the first two hours of the launch). On the site, you can also find the closest H&M outpost that will be carrying the collection. Be sure to log back onto HM.com on October 29, when the collection will be posted in its entirety, to plot your shopping strategy down to the very last shoe (or handbag, or dress).
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H&M Web Shop Coming Soon...ish
Sonia Rykiel Up Next for H&M
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