New Store Crush: Smith & Chang
Over these past few months, I've been boring my friends silly with an ongoing ode to how much I love living in Jersey City (The space! The proximity to the city! The laidback feel! The suburban amenities like Target Greatland!). And this weekend, as we were wandering around post-brunch, I found yet another reason why I don't miss living in Nolita at all.
There are a bunch of very cute stores in Jersey City, which I've expounded on here. But this newest offering, Smith & Chang (230 Pavonia Ave., 201-420-0277), is straight-up awesome. In fact, it's one of the better home accessory stores that I've seen...anywhere. In my many travels and shopping exploits for the magazine, I've had a lot of time to think about store equations that work, where everything feels beautiful and one-of-a-kind, yet not overly precious either. It's extremely difficult to curate a shop that's actually an aesthetic, where someone can walk in and want everything. Smith & Chang--which has a lot in common with NYC emporiums John Derian and Moon River Chattel--is just that. And everything, including flea market finds sourced from Paris, is really reasonably priced.
You'll see a lot of familiar things--brass lighting fixtures and glassware from the always exceptional Roost get a lot of shelf space, for example. But it's all mixed in with cool offerings from around the world that you've likely never seen anywhere (Dutch Ovens by an old-school company called Lodge; vintage-y printed notebooks from Germany; sock puppets made from recycled sweaters in Canada; spindle-y wooden candlesticks). And the owners are reaching out to the Jersey City talent, too, sourcing locally-made baby blankets and stationery. It just opened a couple of weeks ago, so I'm very excited to see what else will be added to the roster!
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