Do Good While You Shop: Buy a Necklace or Bracelet, Support Lauren Conrad's New Cause, M.Powerment
Lauren Conrad: reality-TV veteran, author, designer, possessor of fantastic hair, and now, crusader against domestic violence. With Mark Cosmetics (for which she is a spokesperson), Conrad has launched an awareness-raising campaign called m.powerment. Last night in Soho, Conrad and Claudia Poccia, Mark's president, debuted the first m.powerment PSA.
In addition to being the face of the campaign, Conrad has collaborated with the company on a line of m.powerment products, and 100 percent of the net profits go to the foundation.
Last night's event introduced the newest m.powerment by mark release, a delicate bracelet (pictured at left, with the "Have a Heart" necklace and "Glow Baby Glow" lipgloss). Both pieces of jewelry are available to purchase online for less than $30. All of the women on stage wore necklaces and bracelets last night to raise awareness.
M.powerment has raised over $400,000 since fall 2008 in this way, allowing programs like the Healthy Relationship Training Academy--featured in both the video and at last night's presentation--to double their efforts in education, prevention, and providing services to victims. -Caitlin Kelly
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