Name to Know: Emilio de la Morena

Even though you won't be stocking up on Emilio de la Morena's pieces inthe way you would summer T-shirts--in fact, you'll need to stockpile someserious change for one of these dresses--he's an emergingLondon-based Spanish designer to put on your radar, even if just to admire some really nice clothes from time to time.

The thing about this architecture-student-turned-designer is that he does stronglystructured body-conscious dresses that feel fresh and feminine and new. The prints are handpainted landscapes that Morenadevelops on paper by working with oil colors and wax, watercolors with salt, and results inbeautiful spillages, streaks, and swirls.

When I told a friend what I'd seen, she replied, "Emilio's awesome. I could behaving the biggest fat day ever or be in a really bad mood, I'll put onone of his dresses and it fits so well and makes me feel so pretty that I want to jump up and down I'm so happy." And Julia Roitfeld wasfront row and center at his show. That's a good sign.

I'm sold. I've officially started my Morena savingsaccount.