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The New Face of Alexis Bittar Jewelry? Joan Collins (In All Her Awesome '80s-ness)

When a press release begins, "Alexis Bittar....meet Alexis Carrington!" you know it's worth reading in full. Joan Collins, it turns out, was Alexis Bittar's inspiration for his spring 2010 pieces and the legendary actress is the face of the collection. Click through for a peek.

Bittar had the idea for the campaign after hearing that he was Collins' favorite costume jeweler. He decided to design his latest pieces with her Dynasty character in mind--and then invited her to star in his spring campaign. Her response? " Ooh! 'Alexis for Alexis'... how brilliant! Count me in."

Which brings us to these posters, which have been placed side-by-sidethroughout New York. Love.

What's with All the Spam in the Comments Section?

We're sure that you've noticed the flood of spam in the comments section lately. Spammers beware--we are completely on top of it. As we figure out a way to put a stop to this madness, we ask you for your patience and that you don't stop leaving your own comments, because we love hearing from you!