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Inside Isabel Marant's First Stateside Store!

This morning, a group of editors and bloggers were invited to preview the new Isabel Marant boutique, opening at 2pm today on the corner of Broome and Greene Streets in Manhattan. Delicious little pastries and strong coffee were served, and many of the French designer's nonchalantly cool garments were fondled.

Housed in a loft-like white-walled space in southern Soho, the store is a mix of the old (grand columns, a pressed-tin ceiling) and the new (a modern structure of blonde-wood beams described by one PR girl as "the cocoon" sits in the middle of the space). None of this, of course, detracts from the real reason to visit: the clothes.

Part of the label's allure lies in its inaccessibility--it's not available everywhere, which is why this New York store is such a big deal. Of Marant's spring/summer 2010 collection, there are countless cool girl pieces that are already sold out on Net-a-Porter, including fringed canvas boots, multicolored chiffon-silk miniskirts, and asymmetrical jersey-linen dresses. I kind of want one of everything, even though a boho-ish, colorful, almost excessively furry coat (below) isn't the most practical of spring purchases.

Photo credit: WWD

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