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Zac Gives Us the Scoop on his Target Line!

I remember first falling in love with Zac Posen's dramatic Silver Screen-style tailoring and punchy hues when he launched his eponymous line eight years ago--this is back when I was in college and could only afford to try on his gorgeously high-end clothes in the department store dressing room. So I'm beyond excited to be able to buy one of his flirty gowns for under $100, when the Zac Posen for Target line launches April 25th. (For us New Yorkers, there is a 24-hour shopping party to kick off the line, from April 15th-16th, 11pm-11pm. Fun!).

The collection is comprehensive--fit-and-flare summer dresses for $40, tie-dye print tops for $20, even a whole tuxedo pantsuit for $90! We caught up with Zac for a chat about the line and what you should put at the top of your shopping list.

CLICK HERE for a look at another great capsule collection.

What was your inspiration for this Target collection?

My inspiration was the best summer of a girl's life!

Yo ur work always involves stunning color and interesting prints--where did the prints for this collection come from?

We spent a lot of time looking at Warhol, Tony Duquette and psychedelic rock tees--The New York Dolls!

Will we see any revivals of iconic pieces from your main line?

We definitely looked to our archive for inspiration and did takes on two of my most iconic pieces: the snap dress and the trumpet dress. But this collection wasn't as much about reinventing the old as it was about exploring the new and uncharted.

Did you make any discoveries designing this collection?

I was able to experiment with swimwear for the first time, which I've been dreaming of for years!

What was your biggest challenge?

Narrowing down the collection. There were so many pieces that I loved.

How would you describe the difference between Z Spoke and Zac Posen for Target, in terms of the pieces you designed for each?

They are two totally different entities, with totally different attitudes, but I love them just the same!! Both were created for fun-loving, confident women!

Do you have a favorite piece?

The gold bikini!!!

CLICK HERE for our no-fail tips to finding a flattering swimsuit.

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