Things We Love: Loft Using Its Employees As Models
After posting images of the brand's new drapey silk cargo pants on its page, fans responded with comments that the pants may look good on a model, but they wouldn't be as cute on a real woman.So guess what the retailer did the very next day?
Proved its critics wrong by posting pictures of its own employees--women who vary in size from a 2 to a 12--wearing the pants and looking absolutely fantastic.
The company received a ton of praise for swiftly addressing the concerns of its consumer in a fun, practical way.What do you think about Loft's response? Would it help retailers sell more if they used real women instead of models?
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